Study On Development And Countermeasure Of NBA Prime Time The Featune Sports Program Broadcast Under Network Enviroument

Along with the rapid development of computers,mobile phones and other new media network,more and more people are concerned about the way sports programmes choose autonomy is bigger and bigger,as the most influential in the traditional media,television media by the strong impact.In traditional TV sports project ever sound paintings,content and other advantages in front of the new media have been compromised,gradually shows the shortcomings;While the latter is derived from the network new media channels with more rich content than traditional TV media faster,and more humane,personalized,it changes the mode of traditional TV media single direction communication,make the audience and two-way communication and interaction between source became a reality.In the face of such situation,the traditional TV sports project will be thinking of how to seek program development is the primary problem.In the extensive background of the rapid development of the network,on the viewing behavior and way of viewing audience gradually produced the new change,the traditional TV media began to merge with network media competition trend.In traditional TV media should make full use of their own advantages at the same time,more efforts to improve its own deficiencies,with the aid of network media on traditional media network media in content production there is a certain dependence,network media become the development and extension of traditional media.Under the environment of network media,traditional media dynamic role,actively the development mode of multivariate innovation breakthrough development bottleneck.This article embarks from the traditional TV media and new media is defined,and the network media under the background of TV sports programmes and network special advantages and disadvantages separately,to learn more about under the impact of the network media,the problems and difficulties facing our country sports TV media,and with special show on CCTV sports the forefront in the NBA,for example,to explore the application of traditional TV sports project of network media and attempts to research the current network under the background of the bearing platform and features of TV sports project,based on the analysis of the current network characteristic under the background of TV sports programs,on the basis of exploring network TV sports programs can be improved in the future route and method,based on the abundant current TV broadcast form of sports programmes,to show the deep level development provides the possibility and feasibility of the final between the network media and the front line in the NBA despite the conflict and competition,but in order to better survival and development,our country sports TV media should be and the network media everything an enemy,a comprehensive cooperation and integration,mutual complement each other,to further expand their forces,under the network environment,search for a way out,out,opens up a new space for development.