The Countermeasure And Development Strategy Of Traditional Newspaper Under The New Media Enviaonment

As a representative of the traditional paper media and party newspaper, the southern urban daily and the people’s daily is having big success facing the challenge of new media. No matter the accurating market positioning, innovative business philosophy, and the pursuit of ideal for news. In the process of ten years of development, the southern urban daily and the people’s daily is becoming the representative brand of the Chinese newspaper.This article mainly to offer some talking and studying of traditional print media’s plight. As for the sample of the southern urban daily and the people’s daily. Try to analyse the the change of the content and form, finding the solution to face the challenge of new media. Through the article, the traditional paper media can distinguish the advantage and disadvatage. At the same time, providing some meaningful thinking for the development of newspaper.