Research On Daniel Bell’s Communication Thought

This study takes Daniel Bell as the research object,discusses the communication thought part of his theoretical system,and tries to systematically explain the four dimensions of the source of the communication thought,the construction of the communication thought system,the criticism of the communication thought,and the meaning of the communication thought.Bell has his own unique insights in politics,economy,culture and other fields,and his ideological views are quite influential in European and American intellectual circles.With the translation,publication and dissemination of his masterpieces in China,his academic theories have also aroused extensive discussion and attention in Chinese intellectual circles.Although Bell affirmed that the media played a positive role in the process of social formation and cultural dissemination,he was more critical of the negative functions brought about by the mass media.This thesis discusses Bell’s viewpoints in film,advertising,visual communication,media and culture,and discusses the rationality and limitations of the dissemination of thought in Bell’s thought system.In addition to the introduction and conclusion,the main body of this research consists of four parts: The first part(chapter 2)mainly elaborates on the source of Daniel Bell’s thoughts,ideological system and the influence of his academic thoughts on Chinese and Western societies,put Bell’s thoughts into the macro social background for systematic consideration;the second part(Chapter 3)Studying Daniel Bell’s communication viewpoints and his criticism of the negative influence on the media,discuss from the perspectives of media technology,media content,communicators and audiences;the third part(Chapter 4)mainly discusses the flaws and deficiencies in Bell’s communication theory,a dialectical look at Bell’s communication thoughts and viewpoints;the fourth Part(Chapter 5)researchers’ thinking about the current problems in the Chinese media industry through studying Bell’s thoughts,and combine the author’s own observations to put forward relevant views on the media.Through this research,it can be found that from different social fields,Daniel Bell has conducted intense discussion and criticism on a series of negative stimuli caused by the media,and finally revealed the relationship between the media and the social crisis of capitalism.Affected by the capitalist social environment,Bell’s thoughts certainly have limitations,such as the pessimistic tendency toward media technology,the one-sided view of cultural communication,the utopian and incomplete ideological views,in the final analysis,Bell is in Maintain the capitalist social system,etc.But Bell’s communication thought also has advanced guiding significance for us,it has a high theoretical and application value for reference in the study of media in my country.After dialectical thinking,researchers can obtain more connotative meaning from it,so as to provide more reference and ideas for solving practical problems.