Research On Visual Hierarchy Design Of Museum APP Based On Goal Orientation

As digital media is rapidly developing nowadays,the ways of information display as well as communication and promotion in museums also need to keep up with the times and change constantly.Among them,adopting mobile application as the carrier is the requirement of the era.The combination between mobile application and museum enables people to acquire information by using the application of museum,and better understand the museum,as well as the history and culture.How to combine application design with the cultural information of the museum friendly,effectively and aesthetically is a question that need to be further discussed.The tourists that the museums encounter include various groups,and due to the users'different requirements on the functions,chaos will be created in the visual hierarchy and interface design in application design,when the complexity of the functions emerge in the information structure.Through the preliminary research into the current situation of domestic and international application of museum designs,it is revealed that one of the factors leading to the cognitive difficulties and use obstacles is the problem of visual hierarchy in interface design,which is due to the designers'lack of targeted and profound analysis into the users at the beginning of the design.Therefore,regarding how to proceed to the visual hierarchical design of the application of museum according to the user target,this thesis conducts in-depth analysis into it from the following three aspects:Firstly,explore the reflection of the users' target in the visual hierarchy of museum application and identify the design content,through the analysis into the theories such as target-oriented design and visual hierarchical design etc.Deploy quantitative and qualitative user research methods to conduct research into the demand of the museum users,and build the user role model.Conduct qualitative analysis into the primary and secondary users under specific scenarios,and construct the user role target task model.Define the function setting and establish the information structure of the application.Secondly,build the low fidelity model through the hierarchical analysis into the visual elements on the interface,and utilize low fidelity prototype design to guide the visual hierarchical design of the museum application.Integrate the visual hierarchical elements on the interface into the visual hierarchical structure of the museum application,and combine them with the features of the museum,and then put forward the visual hierarchical design strategy of the museum application.Finally,through the summary on the theories and the construction of the design strategies,taking Nanjing Museum as the example,a practice project of museum application design for it is launched,to come up with a museum application which is in accordance with user experience,satisfies user goal and has an excellent visual hierarchy.Through the feasibility test and user satisfaction analysis of the project,the rationality and validity of the design strategy are verified,and the corresponding guidance for museum application design can be offered.