Design And Application Of Dynamic Graphics Based On AR Technolog

With the rapid development of digitalization and network technology,people have changed the way of information acquisition and reading.As an important form of information presentation,motion graphic has been paid more attention to.The development of digital media provides more space for motion graphic design.Among them,augmented reality technology combines virtual information with real space,expands the spatial expression and tension of motion graphic,and meets the emotional needs of the audience.The research on motion graphic design of AR technology is helpful to promote the development of motion graphic design,and is of great significance to improve the information display mode.This project mainly takes motion graphic as the research object,takes augmented reality as the technical support,and takes Nanjing Museum as the design case to conduct user research,and finally generates the motion graphic design strategy based on AR technology and guides the AR small program design practice of "Nanbo Secret Treasure".Firstly,the existing literature is studied and analyzed,and the current application of motion graphic and the development status of AR technology are summarized.At the same time,combined with a large number of existing excellent design cases,get good ideas to expand.Second,by case study of nanjing museum,on the user demand,uses the method of observation found that the existing equipments and the problems existing in the education activities,together with the questionnaire survey method by using SPSS software to analyze data,and generalize the customer pain points,using the method of interview to collect experts and users’ data information as a supplement,provide data basis for the design strategy.Then,based on the analysis of user needs obtained from user surveys,three motion graphic design strategies including graphic reconstruction,immersive experience and spatial narration were proposed,and excellent existing practice cases were found as evidence.Finally,based on the user research results and design strategies of Nanjing Museum,the design practice of "Nanbo Secret Treasure" AR education applet was guided,including motion graphic design based on AR technology and application interface design of applet,and the feasibility evaluation of the design scheme was conducted.