Study On The Audience Experience Of Nanjing Museum From The Perspective Of Intelligent Museum

With the rapid development of economy and improvement of standard of living,people's spiritual and cultural demands are rising constantly, higher requirements on public cultural services are brought forward. Meanwhile, the explosion of high-technologys makes it possible to provide higher quality and more humanized cultural services. As an important part of public cultural services, museum has gone through three different stages of development:traditional museum, digital museum and wisdom museum. Now we are in the wisdom museum stage. On the basis of traditional museum and digital museum, the achievement of wisdom museum is the result of science and technology. Wisdom museum replaces centralized static "number", collection in digital museum with the multi-model "data" perception by making full use of the following technologies: virtual reality, the Internet of things, cloud computing and big data. In brief, we can simplify the concept of "wisdom museum" as: wisdom museum=digital museum + the internet of things + cloud computing. The core of wisdom museum is to establish a series of wisdom services to serve the users, optimize the user experience in people-oriented view. In all aspects of museum, such as the access to the museum information for audiences and the visiting and experience of the real museum.From understanding the museum to visiting, experience it, and communicating and sharing the visiting experience, wisdom museum integrates the musemn resources, makes full use of advanced technology in order to let the audiences could choose and organize their own visiting experience.This paper chooses people, the core of wisdom museum, as the breakthrough point,breaks the conventional angle of the museum's research, makes the audience experience as research point, selects the Nanjing museum as the research object and makes research of audience experience of Nanjing museum. It forms factors of audience experience are regarded as many psychological components, such as feelings, emotions, comprehension,association, understanding. The process of the audience experience matches the following process: the initial feelings promotes the produce of emotions; the emotions improves the comprehension and association, then produces the understandings and meanings. The audience experience of museum is divided into four layer experiences in progressive and promote symbiosis relations: sensory experience, entertainment experience, aesthetic experience and cultural experience. Based on the theoretical research of the formation process, classification and interrelationship, the paper makes comparative analysis of the audience experience of Nanjing museum in different periods. According to the field investigation and research, some problems in audience experience of Nanjing museum were found, such as the insufficiency of interactive devices, the weak engagement and interaction of audience, the less use of virtual reality technology, lack of maintenance of electronic equipment which affects the audience experience. Reference to the Louvre museum, Chengdu Jinsha ruins museum, the metropolitan museum of art and Suzhou museum in the wisdom museum construction,the paper makes constructive suggestions for optimizing the audience experience of Nanjing museum. In the construction of navigation system, communication and sharing system, display system, the system of interactive experience and so on, the paper puts forward the optimization scheme, in order to optimize and strengthen the wisdom construction of Nanjing museum, especially in wisdom services.At last, the author makes an outlook and deep thinking on wisdom museum construction in China in the future.