Research On Cultural And Creative Product Design Of Nanjing Museum

Nanjing Museum has a long history and cultural characteristics,is one of the three major museums in China.The research on the design of cultural and creative products of Nanjing museum can not only popularize the history and culture and combine it with people's daily life,but also bring diversified development to the museum,making the museum not only a place for cultural relics collection and cultural education,but also conform to the national cultural industry development plan,promote the development of local cultural industry and meet the needs of consumers The material needs of the consumers and the increasing spiritual and cultural needs.Based on the research and analysis of the existing Museum Cultural and creative products of Nanjing Museum,this paper carries out the practice of "Jinling past" brand design and series product design based on the Republic of China Museum of Nanjing Museum.By comparing the development status of Museum Cultural and creative product design at home and abroad,this paper analyzes the development of Museum Cultural and creative product design from three aspects of cultural connotation,creative path and product demand.Based on this,this paper analyzes the current situation of the Museum of the Republic of China and its characteristic culture,defines the design orientation of the cultural and creative brand,and designs the brand logo of "Jinling past".In the design of cultural and creative products,the font design of "Republic of China style" is taken as the core visual element,and the characters of Nanjing Republic of China period are taken as a visual symbol with cultural characteristics.Combined with modern design and corresponding design application,people can feel the unique charm and characteristic culture of the Republic of China Museum of Nanjing Museum from the series of cultural and creative products of "Jinling past".