| The advent of the information age and the rapid development of the mobile Internet have given birth to many new business formats,and online car-hailing is one of them.As one of the typical representatives of my country's sharing economy,many vicious incidents occurred in online car-hailing around 2018,which aroused people's vigilance about online car-hailing and even questioned the sharing economy.Regarding the many incidents of online ride-hailing,the voices in the media are not one-sided critics and accusations.There are also many positive and positive reports.A large part of the online car-hailing image that people pay attention to is derived from media reports,and media reports choose The topic,reporting tendency,and reporting angle deeply affect the media image of online car-hailing.Therefore,objective and neutral reports of the media are especially important for the public to recognize online car-hailing.The media also needs scientific methods to shape the objective image of online car-hailing.When reporting online car-hailing,it is also necessary to consider the effects of communication and the impact on society from a higher perspective.This article researches and analyzes the news reports of online car-hailing by The Paper from March 5,2015 to December 30,2020.By drawing on the news framework theory of the famous Taiwan scholar Zang Guoren,the news of online car-hailing The framework is divided into three levels,namely the macro level,the meso level and the micro level.It uses a variety of research methods such as text analysis and literature analysis.At the same time,with the help of Excel,NVivo,etc.,the statistical analysis software presents the online car-hailing The media image was studied,and the image of online car-hailing that violated laws and disciplines was summarized,the image of online car-hailing drivers who violated laws and regulations and harmed the interests of passengers,undermined the image of legal and moral online car-hailing passengers,and warmed the positive energy of online car-hailing images.And other images,etc.,and conducted a systematic analysis of various online car-hailing images.During the research process,it was found that in the macro-level analysis,companies and enterprises reported the most topics,the most information comes from online media,the least personal content,the message genre occupies the main part of the report,and the in-depth report is the least;from the meso-level narrative completeness It can be seen that the reports with two elements are the most,the proportion of news reports with three and four elements is relatively the same,the reports with one element are the least,and the main body of the report is mostly online car-hailing companies;at the micro level,news in the sample Most of the wording and reporting tendencies are negative words and sentences and negative reports.According to the analysis results,it is found that the media has some problems and influencing factors in shaping online car-hailing.This article proposes suggestions for the objective construction of the image of online car-hailing media from three aspects: media factors,social factors,and online car-hailing companies or personal factors.Including: the media must report objectively and adhere to the correct orientation;the social aspect must be supervised by multiple parties to achieve effective governance: the online car-hailing itself must pay attention to service and take into account its own image. |
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