The Design And Implementation Of Online Car-hailing Marketing Platform Based On PHP

With the coming of the Internet era,there have been many new concepts such as "Internet plus" and O2 O.A large number of excellent Internet companies have emerged,such as Alibaba,Tencent,Baidu,Didi,Meituan Dianping,etc.These Internet companies have attracted a large number of users by providing high-quality and convenient services.However,on the basis of having a huge number of users,how to improve user dependency and loyalty and ensure that new users are continuously discovered is a new marketing problem.In this context,major Internet companies are exploring more efficient marketing business models.This paper discusses the design and implementation of the online car-hailing marketing platform in the context of improving the efficiency of marketing campaign management,achieving automation and refined closed-loop marketing.Starting from the background and source of the topic,this paper introduces the current situation of the establishment of marketing platforms for Internet companies at home and abroad,and establishes the functional model of this platform by analyzing the current needs of marketing efficiency to be improved.The network car marketing platform is based on the PHP language,combined with Smarty template engine technology,Nginx technology,Node.js technology,MySQL and Redis database technology,etc.,using MVC mode for design and implementation.The marketing platform implements functions such as Online Car-hailing user information query,operational information query,marketing budget,business location activity configuration and message push configuration.Online Car-hailing user information query and operational information query respectively provide users and cities for the data support to assist operators to make correct marketing decisions.the marketing platform makes the marketing budget APPlication and APProval to become a standard process,shorten the APProval time,and save the APPlication record,which is convenient for business postmortem;after the activity is APProved,the operator can directly configure and release the marketing campaign through the marketing platform,you can also use the message push function to push marketing campaign messages to the client.At present,the marketing platform has been running and maintained online,and the initial results have been achieved.The addition of operation position has been shortened from the previous 3 weeks to two days.The visual interface is easy to operate,so that the new employee's mastering position information configuration is shortened from one week to two hours;the risk of operational errors was reduced to 1%;the user scale was expanded and the retained user activity was activated.