Research On New Media Events (2015-2019) From The Perspective Of Frame Theory

With the continuous advancement of media technology,media events are inevitably evolving in the new media environment.The analysis methods of media events by Dayan and Katz are obviously unable to meet the needs of the new media events that use the Internet as a communication medium.analysis.In terms of form,the intermediary of media events is no longer limited to television,and the role played by the new media is also not to be underestimated;in terms of content,media events are not limited to planning and pre-rehearsal rituals,so the renewal of media events Examination is necessary to deepen the theory of media events.In addition,with the development of new media technology,the situation in which people could only understand society and make value judgments through the framework of traditional media has changed in the past,and the influence of new media represented by the Internet and mobile phones on individuals continues to increase.The immediacy and grassroots characteristics of the new media not only changed the way information is disseminated,but also made the boundaries between the recipient and the recipient no longer clear.The importance of the audience framework is becoming increasingly prominent.The development and resolution of media events under the new media environment.Therefore,incorporating the media framework and the audience framework into the research on the framework of the new media event will facilitate us to more fully understand the characteristics of the framework construction in the new media event,and can be used to spread the new media event from the perspective of the sender and the audience.The emergence of problems provides a solution to the problem,which has certain practical value.This article will take the new media events as the research object from the perspective of the framework theory.The introduction in the first chapter will introduce the background and significance of this research.Then,the framework theory,the new media events and the new media events based on the framework theory will be introduced.The research status of foreign research is collected to form a research summary,and finally the research methods and innovations used in this article are introduced.The second chapter focuses on the definition of fresh media events and contrasts with similar concepts.Then combined with the background and conditions of the media event generation in the new media environment,the characteristics of the new media event propagation are analyzed,which are the generalization of the role of the subject,the occupation of short-term network public space resources,and the obvious controversy of the topic.Finally,this chapter will explore the formation mechanism of new media events from three perspectives:preacher,audience and media environment.The third chapter is the content analysis of the framework construction in the new media event.In this chapter,we first collect major online public opinion events from 2015 to 2019 to obtain a sample pool of new media events,and then select samples one by one according to the different characteristics of the four types of new media events.Use the advanced search function of Sina Weibo and popular Weibo comments to obtain data on media reports and netizens' comments.Draw a chart of the adoption and significance of media frames and audience frames in new media events.In order to study the interactive changes of the transmission and reception framework in detail,this chapter will combine the event development process to divide the four time periods and compare the change trend of the media frame and the audience frame in each time period.The fourth chapter is the key chapter of this article,that is,the analysis of the frame effect of new media events,including the four parts of the media frame and audience frame presentation analysis,inter-frame interaction analysis and frame function.First,in this chapter,based on the previous chapter,the characteristics of the media coverage framework and the audience framework construction will be obtained through the content research and statistical analysis of the sample.Then,through the analysis of the significance of the framework,the chart analysis will be used to derive the interaction between the transmission and reception frameworks.Convergence,negotiation,confrontation and other effects,and finally discuss the role of different forms of interaction between frameworks in the development of new media events.The fifth chapter is about the shortcomings and suggestions of the construction of the media frame and the audience frame in the new media event.This chapter combines the previous research results to summarize the main sensational effects and short-term focus of the new media event.Making four recommendations for the optimization of the media framework and the audience framework in the dissemination of new media events.