Research On Propagation Mechanism Of Barrage In Network Video

This research takes the barrage propagation in the online video as the research object,and analyzes and considers the enlightenment and significance that the barrage interaction brings to the online video.Initially,the barrage was only used in the military and game fields.With the promotion of Japanese Niconico animation,the barrage gradually became connected with the video.In recent years,professional barrage video websites such as Bilibili Barrage Video Website and AcFun have also been born in China.Subsequently,the first pop-up interactive video product "Doubai" led by mainstream video websites was born,pulling the barrage.Get into the public eye.In order to meet the social needs of users,the mainstream website adds a barrage function when the video is playing.What is the significance of this? What does the barrage have for the development of online video? In order to study these issues,this research takes the American sociologist Randall Collins' s theory of interactive ritual chain as the theoretical support for the research of barrage transmission.The text analysis method and content analysis method are used to analyze the content of An analysis of the barrage text in the second season of National Treasure attempts to reveal that this meaning and inspiration comes from the barrage interactive ceremony.Nie Chenxi proposed to the online audio-visual industry that online video should take advantage of its novel form,sing the main theme,inspire morale,and inspire spirit.This article believes that online video can also better achieve this by deepening the integration with the barrage.Social value.Based on the idea that communication is sharing and interaction,this research studies the mechanism of bullet screen communication in network video.All elements and premises in the process of communication constitute the communication mechanism.Therefore,this study will analyze the communication mechanism from the perspective of communicators,communication channels,communication contents,communication effects and recipients.The first part mainly elaborates the concept,combs the literature,and explains the research methods,research ideas,and theoretical basis.The purpose is to explainthe main ideas of this research,to clarify the related concepts and their relationships.The second part mainly analyzes the main body and channels of communication of the barrage.It is believed that the two sides of the barrage's teaching are closely related and transform each other,and its transmission channels also have dual attributes,so as to analyze the characteristics of the barrage's transmission.The third part is the focus of this research.It aims to prove the existence of interactive rituals in the barrage,and to sample the barrage texts in the second season of National Treasure to observe the output of the interactive ritual chain.The fourth part uses the questionnaire survey to study the effect of barrage transmission,and evaluates and analyzes from the three levels of cognition,psychology,attitude and behavior.The fifth part is to explain the enlightenment and significance of the deeper integration of barrage and network video.It mainly starts from the value of barrage and the significance of barrage to the development of network video.