Research On The Business Reorganization Of The Media Company And Its Effectiveness Under The Background Of Digitalization

With the advent of the data age,from a macro point of view,the update of technology has brought a thorough subversion to the industry pattern.From the micro point of view,digital technology has brought a strong impact on the company's operation.The traditional operation mode has been unable to adapt to the efficient digital operation mode,which requires digital reform within the enterprise.With the deepening of the digital reform,the integration of traditional media companies and new media business is imminent,and business restructuring has become an inevitable choice.This article selects Chinese media as an example,and the purpose is to obtain corresponding enlightenment by studying the process and restructuring effects of its business restructuring for digital transformation.Firstly,this article elaborates the background and significance of the topic,and reviews the existing research results at home and abroad,and then analyzes the current status of the publishing and media industry,and then on the digital business Reorganization performance evaluation methods and theories are summarized.The case analysis part first introduces the background,main business and financial status of Chinese media,and summarizes the situation of Chinese media in different periods of business reorganization.Then,focus on the process and effects of Chinese media business restructuring:Among them,in the analysis of the business reorganization process,the PEST and SWOT analysis methods are used to study the preliminary preparation,specific operations and later integration work of the Chinese media to realize the business reorganization;In the analysis of the business restructuring effect,the event research method,financial indicator analysis method,and economic value added method are used to obtain the restructuring effect at the business development level,digital operation level,and economic level.And use the comparative analysis method to compare the financial performance of Chinese media and Dadi Media,highlighting the effect of business restructuring.Finally,I evaluated the business reorganization of Chinese media to realize digital transformation,and obtained inspirations of practical significance.The research found in this article:(1)In the context of the vigorous development of digital media,Chinese media combines its own strengths and weaknesses,seizes opportunities,and actively integrates with Internet companies to adapt to the great changes brought about by the digital age;(2)Chinese Media continues to divest and integrate material trading and printing logistics businesses with poor profitability,stabilize the development of the traditional publishing and distribution businesses,expand the scale of the digital emerging business formats,and successfully realize digital transformation;(3)The Chinese media digital business reorganization has achieved remarkable results,including improving the business structure and expanding the operating model.The market response has shown a positive effect in the short term.The financial indicators have performed well.The EVA value has been affected by leaps and bounds.There is a downward trend due to various factors,but the prospects are better.This article uses the case of Chinese media to put forward draws some enlightenment:(1)Conform to the trend of the media industry,conduct a comprehensive analysis of the company's external macro environment,evaluate the company's internal strengths and weaknesses,and determine the company's long-term development goals to lay a solid foundation for subsequent reorganization;(2)Correctly use restructuring methods,combine external mergers and acquisitions with internal integration,while stabilizing the traditional main business and promoting the digital development of the media industry;(3)Reasonably deploy emerging business formats and develop new profit growth points.Improve asset operation efficiency and strengthen cost control,so as to achieve long-term development for the enterprise.In general,the implementation of digital business reorganization by Chinese media has strong strategic significance.It is expected that this article can provide reference and reference for companies in the same industry to carry out digital transformation.