Analysis Of The Full Media Age Transformation And Upgrading Of China's Tv Presenter

Today's Chinese society whether political, economic or cultural are in rapid development and transformation. Can say, China's radio and television enterprise reform promoting the development of the broadcast television. Meanwhile, China's TV show host also in along with society and the development of information and communication technology, gradually going to diversification. The arrival of the era of all media, make TV presenters had an opportunity, also has a new challenge. This paper mainly from the entire media age television presenters status and role transformation and development trend, function expansion and host brand establishment of several aspects of the research and the elaboration.