| Zhiyin media group as the national media industry takes the lead in implementing enterprise restructuring, its successful experience in typical in this industry. Based on the definition of enterprise restructuring and business strategy, on the basis of related concepts, established for understanding media group business strategy choice of the SWOT analysis framework, in order to identify and define the media group business strategy choice under the background of enterprise restructuring internal and external conditions. On the basis of the SWOT analysis framework for understanding Zhiyin media group business strategy choice carried on the thorough analysis, evaluate its business strategy implementation effect, summarizes the experience and shortage.Finally, on the understanding Zhiyin media group, on the basis of an in-depth case study,the process of China’s media industry enterprises properly selected strategy beneficial enlightenment. |
