The Research On Management And Development Of Zhouyao Entomological Museum

Entomological museum is a kind of particular natural museums. It is not enough for the degree both of construction as well as development and of theory study. Zhou Yao Entomological Museum as a representative of China’s entomological museums is not only a particular natural science museum, but a memorial. On one hand, it will enrich China’s museum theory, which will give more practical advice in guidance by setting an example of Zhou Yao Entomological Museum in China’s entomological museums study on management and development. On the other hand, it is evaluate of theory and reality in development of both entomological museums and particular natural science museums by analyzing the problems in China’s entomological museums managing and developing to find out the target and put up developing countermeasures.Zhou Yao Entomological Museum in Ningbo was built in Yin County of Ningbo to commemorate the famous entomologist of China, Professor Zhou Yao, whose hometown was there. The museum has made a kind of achievement on scientific popularization in local place since it was founded. Because of the development of the age and the modernization of the museum, as well as the creation in the concept of museum construction, Zhou Yao Entomological Museum gradually fall steps behind the other museums in China. To research management and development of Zhou Yao Entomological Museum can not only help itself to get out of the dilemma, which may give practical advices, but open up the research about construction and development of entomological museums in China. There are problems such as low level ecological building and internet construction, lack of marketing strategies as well as endemic locations, short of organization in industry, and limited aiming marketing as a whole of China’s entomological museums at present. It is because of these problems as well as limitation in managing system with a short of money, that leading to corner in developing of Zhou Yao Entomological Museum, which reveal such as old establishment, ruin of collection, out of popularity and poor attraction in society. It is most important to make developing strategy to get out of the corner.Entomological museums take the task of entomology promulgation in China. There is good political and legal environment to provide chances to development of entomological museums. Moreover, it is affective with the economy and culture as well as government’s attitude to development of entomological museums in local. To make strategy for entomological museum’s development, it should come from its mission and get consider in the environment, so that it can make difference in location. It ought to regard ’the museum in memory of the scientist’ and ’the kingdom of insect’ as target for Zhou Yao Entomological Museum currently.China’s entomological museums should keep up with the trend in development of the country’s museums, especially of natural science museums. The concept of ’base on humans’’ecological’ and ’experience’ should be applied in museum construction. Marketing theory should be used in making management countermeasures for the entomological museums. It also should make a point of building brand of the museum, and at the same time, build museum strategic managing department, as which the core to undertake the developing strategies, that can produce motivation through the interior managing cyclic system.