The Study Of Xi Jinping's Important Discussions On Promoting The Development Of Media Convergence

The party's news and public opinion work is related to the overall situation of the party's governance and rejuvenation of the country.Facing the changes in the media landscape caused by the development of information technology,the Party Central Committee with Comrade Xi Jinping at the core focused on consolidating the propaganda,ideological and cultural position and strengthening mainstream ideological public opinion,and made major strategic deployments to promote the development of media integration.In the new era,we must thoroughly study and comprehensively implement Xi Jinping's important exposition on media integration,researching its formation background,content system,basic characteristics and value of the times is of great significance to gaining a deep theoretical understanding and mastery of Xi Jinping's thoughts on news and public opinion and guiding the development of media integration in practice.The full text is composed of the following four parts:The foundation of Xi Jinping's important exposition on promoting the development of media integration.Xi Jinping's important statement on promoting the development of media integration is that Xi Jinping carefully examines the new changes in the international and domestic situation,draws on the nourishment of Marxist classic writers and major leaders of the Communist Party of China's important statements on media integration,and has actively used news media for many years.The rich experience accumulated in solving practical problems,taking the change of the domestic media structure as an opportunity,is a major theoretical product formed in the continuous exploration.The second part is the basic content of Xi Jinping's important exposition on promoting the development of media integration.Xi Jinping explained the realistic goals of advancing the development of media integration mainly from the new mainstream media,building the mainstream public opinion pattern,building the all-media communication system,and occupying the highest point of information dissemination.From following the law of news dissemination and the development of emerging media,strengthening Internet thinking,and establishing integration The development concept elaborates the construction concept that should be adhered to promote the development of media integration,and elaborates the practice path to promote the development of media integration from the five levels of party leadership,technology,content,talent team,and institutional mechanisms.The third part is about the basic characteristics of Xi Jinping's important exposition on promoting the development of media integration.Xi Jinping's important exposition on promoting the development of media integration is a theoretical system with rich content and continuous improvement.Its basic characteristics include innovative thinking in strategic design,strategic thinking in content construction,and dialectical thinking in overall arrangement.The fourth part is the value of the times of Xi Jinping's important exposition on promoting the development of media integration.Its theoretical value is: forming a new understanding of Marxist media technology theory,enriching the new connotation of the discourse system of news and public opinion work,and proposing a new plan for the development of news and public opinion with Chinese characteristics.Its practical value is: it points out the new direction of the development of mainstream media in our country,provides new momentum to consolidate the party's news and public opinion work position,and promotes new progress in the modernization of national communication governance efficiency.It can be seen that Xi Jinping's important discourse on promoting the development of media integration has strong theoretical penetration and practical interpretation,and has become a Chinese answer to a series of major theoretical and practical problems facing the development of contemporary Chinese news and public opinion work.