The Change And Invariance Of Minority Media Image Construction Under The Background Of Digital Innovation

The revolutionary changes of media ecology and media form force traditional media to cope with the severe challenges of network and new media era by transformation and integration.Mobile news client with its unique mode of communication and communication characteristics,for the audience to build an unprecedented new media landscape,but also for the construction of the media image of ethnic minorities provides a golden opportunity.Seizing this opportunity can help the minority with weak discourse expand their voice,and provide the possibility to construct a real,full,threedimensional,pluralistic and vivid image of the minority.The evolution of the media image construction of ethnic minorities not only reflects the changes of the times from one dimension,but also brings vitality to the continuation and development of ethnic culture.It helps to enhance the soft power of ethnic minorities,help the development of ethnic minorities and ethnic areas,and promote the national strategy of common prosperity.Taking people's daily newspaper and its news client as an example,this paper selects530 reports with Bai nationality as the main reporting object from 2015 to 2020,and uses the methods of content analysis and discourse analysis to explore the “change” and " unchangeable " of the framework and image construction of minority news reports in the horizontal comparison,trying to find problems and explore rules,so as to provide reference for minority media under the background of digital innovation Image construction provides valuable reference and enlightenment.Based on multi angle comparative analysis,this paper finds that under the background of digital innovation,the media image of people's daily newspaper and news client has both changed and unchanged.What remains unchanged is that,in the macro context of economy,politics and culture,poverty alleviation and prosperity in economy,political support for the party's leadership and cultural pluralism are always its unchanging Theme Framework;newspapers and news clients have the same regional orientation in constructing the media image of Bai nationality,centering on the media image of Bai nationality in Dali,Yunnan;in the news role,political role is highlighted Under the same framework,people ' s daily and news client jointly create the image of the recipients,the United and harmonious " one family ",the owner of colorful culture and the guardian of Erhai Lake Ecology.The change is that under the background of digital innovation,the meaning production of "visitability" of Bai cultural symbols strengthens the trend of "otherness" in the context of entertainment and commercialization,resulting in the "consummability" image and the strengthened media image of "otherness" under the image economy.This paper argues that through the comparative analysis of "Bai news",it is found that there are still problems of simplification and diagrammatization in the minority media image constructed by people' s daily newspaper and news client.We can deepen the sense of interaction and participation of digital technology,enrich the construction of diversified reporting framework,balance Entertainment and seriousness of highquality original report planning,and highlight the national cultural personality and brand the value control of charm and other multiple ways to solve.