Research On The Media Image Of Rural Women In "China Women's Daily"(2016-2020)

On November 29,2015,the government of Japan announced the decision to win the poverty reduction operation of the Central Council of state.From 2016 to 2020,the socioeconomic structure of rural poor areas has changed greatly.As the important part of rural economic life and social groups in rural areas in Japan,our living environment and living environment are always a matter of attention and thinking.So far,China Women's Daily is the only central women's newspaper to be published nationally,and it is an important medium for understanding the development of women.Therefore,it is more representative to use "China Women's News" as the research object of rural women's media image.Based on the reports on rural women in China,which are held daily in the last five years(2016-2020)as a research sample,a comprehensive statistical analysis of the reports,including the layout,gender,theme,role,professional identity and personality of rural women,is carried out in this contribution.It is found that the coverage of rural women in China Women's daily is diverse,wide-ranging and comprehensive,which shapes various images of rural women.Through the analysis of news text content and communication value orientation,This paper summarizes the media image of rural women created by China Women's daily,and takes the media image of rural women created by China Women's daily as an example to analyze the characteristics and reasons of the media image construction of rural women.The main performance is: to establish a new image of rural women in the new period,to pursue the diversification of rural women's image,to eliminate gender bias,and to promote gender equality.The reasons for the construction of rural women's media image mainly include politics,economy,culture and so on.Through the above research,we find the positive aspects and shortcomings of newspapers in the construction of rural women's media image.Hope to provide reference for future research.