Research Of Cultural And Creative Products Design Of Museums In The Context Of Fragmentation

With the increasing demand of people for a better life,museum cultural creation has become a hot topic in the field of culture and design,and gradually entered people's life.To a certain extent,cultural and creative products of museums bear the responsibility of knowledge popularization of museums.With the rapid development of modern information society,whether it is time use,information dissemination or knowledge reception,there is a trend of fragmentation.The flexibility and diversity of fragmentation broaden the possibility of knowledge transfer of cultural and creative products in museums.Therefore,it is of great significance to study the design of cultural and creative products in museums from the perspective of fragmentation.This study takes Chongqing Natural Museum as the design object,through the design practice of "dynamic understanding of time",from the perspective of fragmentation,to explore the design principles and methods of Museum Cultural and creative products,in order to enrich the methodology and theory of Museum Cultural and creative products design,so as to realize the popular science function of Museum,and strengthen the emotional connection between consumers and Museum.This paper has five chapters,the fourth chapter is the key chapter.The first chapter describes the background of this subject,research status and significance at home and abroad,research methods and innovation of research,etc.,which provides the basis for the subsequent research of Museum Cultural and creative product design in the context of fragmentation.The second chapter mainly summarizes and expounds the concepts of "fragmentation","Museum Cultural and creative products" and "fragmentation in Museum Cultural and creative products".The third chapter discusses the feasibility of Museum Cultural Creative Product Design in the context of fragmentation,and summarizes the characteristics of Museum Cultural Creative Product Design in the context of fragmentation.The fourth chapter is the key chapter of this paper.In the early field investigation,the author found that there are some problems in cultural and creative products of Chongqing Natural Museum,such as: the knowledge of popular science museums is complex and difficult to digest in a short time;the lack of cultural and creative products related to the collection of the museum and targeted development;the lack of both popular science and practical cultural and creative products;the majority of animal cultural and creative products stay in modeling replication,which is not easy to cause emotion Resonance and so on.The advantage of fragmentation can effectively alleviate these problems.Therefore,the design of cultural and creative products of Chongqing Natural Museum is a design practice of cultural and creative products in the context of fragmentation.In the process of design practice,the author tries to sum up the principles and methods of cultural and creative product design in museums,mold the contrast and cute human design,express the content through humor,personification and other rhetorical means,and promote consumers to accumulate fragmented information On this basis,the museum's fragmented knowledge is restored and reconstructed to realize fragmented learning;at the same time,the online advantages of mobile phones are used to integrate fragmented communication;finally,the interactive experience of cultural and creative products is strengthened to grasp the fragmented time of consumers.In order to achieve the purpose of popular science of cultural and creative products in museums.The fifth chapter is the summary part,hoping to inspire the related research of Museum Cultural creative product design through this research,and try to provide new thinking for Museum Cultural creative product design.