Research On Urban Light Show From The Perspective Of Space Media

In recent years,China has the largest landscape lighting market in the world.The urban light show is profoundly changing the cultural environment of urban spaces.It has become an important development strategy for urban planners to beautify the urban landscape,construct the urban image,extend the urban space,as well as enrich the urban life.The value of the urban light show lies in that it serves as a medium to produce and construct social networks in urban.From the perspective of space media theory,the essay utilized case analysis,in-depth interview,questionnaire surveys to study the urban light shows.We take the Qianjiang New Town light show in Hangzhou as the research object and try to answer the following three questions: Can the urban light be considered as the spatial medium? What kind of social relations does this spatial medium constitute in the urban space? How can we analyze the urban light show from the perspective of urban communication?In the context of space media,urban light shows are not only the venue for communication,but also construct new social relationships,with obvious media characteristics.This article takes the relationship formed by the urban light show as a medium as an entry point to study how the urban light show promotes the production of the relationship between people,space and city.We find that as a medium,the light show is embedded in the physical space of the city.It enriches the relationship between people and space,and provides people with space for night activities,leisure,and relaxation.The urban light show provides space for physical interaction between people,promotes the formation of interesting groups and the interaction between virtual and real spaces,and thus connects people and the city.It carries memories of city,a sense of place,and a new impression of the city.Based on the perspective of spatial mediation,this research regards urban light show as a spatial medium.On the one hand,it is a useful attempt for spatial communication research,and on the other hand,it also has positive enlightenment for promoting urban communication.The integration in various degrees,time-space balance,and the inter-embedding of false and reality significantly lead the construction and promotion of urban communicability.Finally,based on our research results,it is demonstrated that there are still some problems to be optimized in the urban communication of the Qianjiang New Town light show.Based on this finding,we propose to the following suggestions: optimize the performance content,highlight the city characteristics,strengthen brand building,improve publicity and service.