New Media Representation Of The Small City’s Image Based On The Space Production Theory

City image is a kind of objective social existence and subjective social evaluation,which can not be separated from effective communication.The new media technology provides a brand-new presentation way and communication channel for the city image,and the shaping of the city image cannot be separated from the construction of the media.The city image presented by the media affects people’s understanding and evaluation of a city.From the perspective of space,this paper takes "Zhijianlichuan" government affairs We Chat official account as the research object,and explores how the information dissemination of government affairs in We Chat official account shaped the image of the city by means of text analysis,questionnaire survey and interview.And discuss the dissemination and shaping of city image from five parts:The introduction mainly explains the research background,significance and methods,and defines the corresponding concepts and establishes the theoretical framework of the research by sorting out and analyzing the theories related to space production and city image at home and abroad.The first chapter analyzes and discusses the spatial production characteristics of the "Zhijianlichuan" public account presenting the image of Lichuan city from the perspective of space production;The second chapter analyzes the dissemination effect of the city image of “ Lichuan ”,and makes a detailed text analysis with five types of images,such as environment,economy,culture,citizens and government.The third chapter analyzes the deficiencies of "Zhijianlichuan" in the dissemination of urban image.The fourth chapter puts forward suggestions for the follow-up development and improvement of the "Zhijianlichuan" We Chat public account.