Research On The Communication Of "Poisonous Chicken Soup" In The Era Of We Media

With the popularity of smart phones and the vigorous development of the mobile Internet industry,more and more media and individuals are participating in the "We Media" platform represented by the WeChat public account.However,the lack of traditional editing,the reconstruction of time,space and discourse space by the Internet,and the drive of traffic to realize profits make the chicken soup of the soul which originally provided people with the role of soul solace gradually deviate from the track and turn into the poison of the people's hearts.This paper focuses on the question of how "poisonous chicken soup" achieves "viral" transmission in the age of We Media,and selects the WeChat public account "Mr.Wang Ear" as the research sample of "poisonous chicken soup" to conduct a case study.This paper first gives an overview of "Poison Chicken Soup" and sorts out the development process of "Poison Chicken Soup" and the development status and Transmission characteristics of "Poison Chicken Soup" in the era of We Media.Secondly,through the WeChat public account "Mr.Wang Ear" as a case study,and from the social psychology,cultural environment,technical support and other three aspects of the "poison chicken soup" in the age of we media wild growth of the main reasons.The author believes that the dissemination of "poisonous chicken soup" is essentially an emotional dissemination.Therefore,in the third part,the communication strategy of WeChat public account "Mr.Wang Ear" in the era of We Media is obtained from the analysis of three levels of emotional arousal,emotional burst and emotional sublimation.That is,we media release "poisonous chicken soup" content to arouse negative anxiety in the society;Secondly,through the open and free social media,the multiple communication methods gather negative anxiety and promote emotional burst;Finally,"Poison Chicken Soup" We Media is designed to poke at social pain points and arouse the resonance of the whole society to realize the viral spread of "Poison Chicken Soup".Finally,in view of the wild growth of poison chicken soup in the chaos of "We Media",this paper puts forward its existing and urgent problems to be solved,and puts forward corresponding solutions to these problems.