Study On "Chicken Soup For The Soul" Phenomenon Under The Network Perspective Of Consumerism

Modern China has stepped into the consumer society.As the mass media spreading,people gradually liberated from asceticism before the reform and opening up.Now they has a high desire in material and cultural consumption.Especially in the Internet age,the development of media technology makes the spread of mass culture more widely.After the carnival of consumer and entertainment,people feel endless emptiness,loneliness and anxiety.In order to alleviate this anxiety,people make the "chicken soup for the soul" transplanted to the Internet,and want to get spiritual power from it.This paper analyzes the phenomenon of "chicken soup for the soul" from the perspective of network consumerism,aiming at analyzing the phenomenon more comprehensively from the perspective of theory.This paper will sort out the present situation,type and characteristics of "chicken soup for the soul",and analyze the causes of " chicken soup for the soul" from social,media technology,character and so on.The spread of "chicken soup for the soul" on the Internet also form Internet users carnival.On the one hand,the "chicken soup for the soul" produces and reproduces.On the other hand,the " chicken soup for the soul" is explained in an entertainment way.People begin to get tired of homogenization of the "chicken soup for the soul",and try to build a new type of spiritual values more in line with the modern sustenance.The phenomenon of people supporting and against the "chicken soup for the soul" has also aroused the concern of society and academia.In the empty,lonely,anxious modern disease flooding,the "chicken soup for the soul" give people a certain soothing effect.But this only relieve people who immersing in the Internet temporarily and did not fundamentally cure the psychological crisis.In fact,"chicken soup for the soul" is not a real demand.But in the modern pressure people choose a quick and easy way to escape.