Research On The Communication Behavior Of "Anti-chicken Soup" From The Perspective Of Public Communication

The era of mobile interconnection provides individuals with a very different media environment from the past,and the "no intermediary" mode of communication can enable producers of public information to communicate with the public without the intermediary of traditional media and traditional media practitioners.In the age of mass communication,information production is no longer mysterious.In this absence of gatekeepers,information is extremely flooding,one of the products is the countless "Chicken Soup for the Soul".The commercial "Chicken Soup for the Soul" abandons the duty of care that should be observed,depicts the real society as an illusory perfect scene,deliberately conceals the social reality,entertainment greatly dispels the public nature,and causes serious pollution to the public communication environment.The official media headed by People's Daily always pays close attention to the negative impact of poisonous "Chicken Soup for the Soul" and responds to social concerns in a timely manner to hot issues such as "Mimmon".At the same time,under the premise of media empowerment,the network public can use new means of communication and daily life wisdom to skillfully evade and resist the right control,and timely carry out the "anti-chicken soup" action."Anti-chicken soup" looks at the essence through the phenomenon,faces the social problems directly,and challenges the authenticity of "Chicken Soup for the Soul",strips off the camouflage of its soul consolation,and questiones the solution of social contradictions.In this paper,the dissemination process of "Chicken Soup for the Soul" and "anti-chicken soup" is dissected from the perspective of public communication,and the operation law of "Chicken Soup for the Soul" is analyzed by using the false satisfaction theory of Frankfurt School.Starting from emotional communication,this paper responds to social emotional concerns and explains the cultural value and social significance of anti-chicken soup.Anti-chicken soup culture has a strong critical spirit,which is one of the typical characteristics of contemporary youth subculture.After combining many characteristics of funeral culture,it has a strong vitality in the newmedia era.While deconstructing the hypocrisy of "Chicken Soup for the Soul",anti-chicken soup also directs the focus of social attention to the angle of public interest,and is an important Justice Force in the public communication environment.But at the same time,as an unstable mode of communication,"anti-chicken soup" also has some drawbacks,such as overcorrection,which need to be managed scientifically.