Research On The Construction Of Rural Social Scenes In Short Videos

Against the background of the rapid development of Internet technology and the short video industry,various short video creators have also sprung up.Among them,rural short video,as a subdivision of short video,has risen rapidly in the past two years,and its development has already begun to take scale.As a new form of media,the emergence of rural short videos will inevitably bring about changes in rural social scenes and changes in social behavior.This article selects the rural short video in the watermelon video platform as the research object,and uses the media scene theory to analyze the current short video's construction of the rural social scene,which mainly includes three parts: introduction,body,and conclusion.Using literature research,case analysis and content analysis methods to conduct in-depth research on the construction of rural short videos and their social scenes.There are four chapters in the main part of the article: The first chapter uses content analysis to sample rural short videos in the watermelon video platform,and analyzes rural short videos from the four dimensions of sample influence,sample type,scene element,and sample location.Disassemble to explore the specific presentation of video content,and generate corresponding statistical charts to analyze the video content.The second chapter selects specific cases to analyze the rural social scenes constructed by them from three aspects: the spatial construction,technical construction and image construction of rural short videos,and summarizes the basic characteristics of the construction of short videos in rural social scenes;Chapter Three applies related media Scene theory analyzes the meaning and value presentation of rural social scenes constructed by short videos.The significance aspect includes the transformation of rural users' social roles and the separation and integration of rural social scenes,and the value presentation includes the cultural and economic values of rural short videos;Chapter Four summarizes the problems presented by short video in the construction of rural social scenes,and proposes corresponding optimization strategies.After the above analysis and demonstration,the final conclusion of this research is that the construction of the rural social scene by short video is to construct a rural social scene combining virtual and reality through technical means,which includes three aspects: space construction,technical construction and image construction.In this scenario,rural users have achieved a change in social roles,and rural society has achieved separation and integration.These changes eventually led to changes in rural users' social behaviors.