The Construction And Influence Of The Social Media Scene Of Mobile Phone

With the development of mobile Internet and the popularization of smart terminal devices,mobile social media has become the daily agenda of people.At the same time,mobile social media scenes interact with people's real-life scenes and interact with each other.Faced with the new information age,mobile social media is not only a tool for people to communicate with each other,but also includes life services such as shopping,financial management,living payment,call taxi,train ticket reservation and hotel reservation.Mobile social media is no longer a simple social software,but an online scene that combines all kinds of offline life scenes.What should be the scene of this new construction?What elements of its construction?What is the relationship between these elements?What are the characteristics of the new scene being constructed?It has produced what effect?These issues have become an important exploration of the current need for in-depth understanding of mobile social media scene.This research uses a combination of literature research methods,participatory observation methods,and questionnaire survey methods.In-depth analysis of the construction and influence of mobile social media scenes,with taking the perspective of "media scene theory" as a perspective,and combining the theoretical knowledge of communication and sociology.Concluded that the mobile social media scene had six new features: mimicry,mobility,overlap,openness,connectivity,invisibility.Explored the main building elements of mobile social media scenes,divided into three basic elements— basic elements,invisible elements and value element.Analyzed and summarized the five main influences of mobile social media scenes:changing people's cognitive habits,reshaping intimacy between people,narrowing space-time distance to palm,resetting the integration of online and offline Relationship,reconstruction of human and business connections.Finally,the whole process of mobile social media is reviewed and reconsidered in three macroscopic aspects: communication environment,self-presentation and cultural type.This study is divided into five parts.The first part,using the literature research method,summarized the domestic and foreign research on mobile social media,and accurately defines related concepts such as "social media", "mobile social media",and "scene".The second part,explored the development of media scenes and the emergence of mobile social media scenes,and summarized the characteristics of mobile social media scenes.The third part is the key content of this research.It mainly analyzed the construction elements of the mobile social media scene.Taking the WeChat scene as an example.The participatory observation method is used to divide the construction elements of the mobile social media scene into basic elements,invisible elements and value element.On the basis of all the factors,the building model of the mobile social media scene is inferred,and the scenes of the mobile social media scenes are analyzed from the inside and outside of the model scene.In the fourth part,a questionnaire survey is conducted on the young user groups,in order to find out the usage behavior of mobile social media users and the evaluation and cognition of mobile social media scenarios.The SPSS data analysis software is used to organize the data obtained analysis.Based on the results of the survey,the main influences of mobile social media scenarios are summarized.The fifth part examined and reflected on the mobile phone social media scenes.The era of the scene has come,the mobile social media scene is a major "scene position" in the scene era.Through this study,we can clarify the current development status and development prospects of mobile social media,and provide some theoretical references to the media practitioners.