In The Context Of Rural Rejuvenation,"Three-rural" Short Video Scene Communication Research

The "agriculture,rural areas" of rural,agriculture,and farmers is a key factor that affects social stability,economic development,and comprehensive revitalization of rural areas.Only by solving the problem of "agriculture and rural areas" can we effectively promote economic development,improve the level of social and economic development in rural areas,and achieve comprehensive revitalization.Under the current "Internet+" and the effective connection of the results of the results of poverty alleviation and the results of poverty alleviation,the short video of "agriculture and rural areas" is an important part of helping the comprehensive revitalization of the countryside,linked to the vast rural and urban areas,while short videos and short videos and This online sales model shorten the time and space distance,connect the products in rural areas to the vast market,and connect the real daily life scenes of the countryside through the virtual virtual scene through people and nature in short videos to use virtual virtual scenes.To digital scenes,to guide fans to watch short videos and live broadcasts,enhance emotional identity,and then make the behavior of buying agricultural products.Scene communication can effectively drive the development of agricultural products.From the perspective of scene theory,this article combines theoretical research by Robert Skobber,Peng Lan and others,and adopts research methods such as case analysis and questionnaires."The dissemination and marketing of short video scenarios further explained the type and scene construction of the" three rural "short video scenes under the perspective of scene theory,pointing out the problems in the scene and reflection on it.The current short video with goods is a new type of communication scenario that integrates people,goods,relationships,content and other elements.Therefore,summarizing the dissemination of the scene dissemination of the short video of " agriculture,rural areas,and rural areas,and proficient in its scenario communication strategy,it is conducive to making the " three rural " short videos a new engine to promote rural economic development and social and cultural progress.This thesis is divided into six chapters.The first chapter is an introduction.It introduces the research background,research purpose and significance,literature review and conceptual definition,and research methods of this article.The second chapter introduces the concept of "agriculture and rural" short videos to sort out and develop the cause.In the third chapter,first analyze the reflection of the five-force theory in the"agriculture and rural" short videos,and analyze the five forces of mobile devices,sensors,big data,positioning systems,and social media as the scene.Secondly,analyze the construction construction of the "agriculture and rural" short videos and the characteristics inside.The main analysis of the three aspects.The first is the space and environment in the short video of "agriculture,rural areas,and rural areas".Show unique space scene.The second is the virtual social atmosphere in the short video of the"agriculture and rural areas".It is characterized by "strong interactive sociality" and enhances the emotional identity of users.The third is that users in the "agriculture and rural" short videos are exposed to inertia,and at the psychological analysis,the user is based on the "sense of group belonging" to increase the frequency of contact.Chapter 4is the factors that use the user attitude of the "three rural" short video scenes based on the Douyin "New Farmers Plan 2022" as an example.In the short video scenario of"agriculture,rural areas,and rural areas,the new farmers’ creators,content,interaction,audience and other factors affect the fan attitude.Chapter 5 is the analysis of scene communication strategies about the short video of the "agriculture and rural areas".It proposes a communication strategy for the construction of the image of the new peasant,the optimization of the content of the rural scene,the fans’ emotional experience,and the technical level.