Research On Scene Construction Of PGC Short Video From Scene Theory Perspective

With the popularity of smart phones and other mobile terminal devices,the development of wireless network and the advent of 4G era,the boundary between the private and the public sphere is increasingly blurred.Interactive,entertaining and accompanying features make short video an important part of people's information consumption.With the emergence of vulgar short video language,exaggerated action,topic content once borderline strategy or even violation of moral bottom line,as well as the increase of industry regulation,PGC short video has become the inevitable way for the ecological and normal development of the industry.As a new form of text in the era of interactive information consumption,PGC short video has changed people's traditional way of communicating with pictures and texts.It not only meets the deep experience needs of Internet users,but also changes the form of network culture.This paper takes PGC short video as the research object and scenario theory as the entry point,which is divided into five parts.The first part is the introduction,which briefly summarizes the research background,research purpose and significance,domestic research status,research content,research innovation and research methods.The second part is the introduction of PGC short video.Firstly,the definition and characteristics of PGC short video are introduced in detail,and the application of PGC short video is preliminarily understood.Secondly,the reasons for the development of PGC short video are analyzed.Finally,by sorting out the development of PGC short video and scene theory,the guiding value of scene theory for PGC short video was discussed,and the connection and role of theory and PGC short video were deeply understood.The third part of the PGC short video development status to carry out an in-depth study of its dissemination,community,users,content analysis in detail.The fourth part analyzes the deficiency of PGC short video under scenario theory.This paper analyzes the problems in the development process of PGC short video from the perspective of scene,content,users and technology,including single scene,uneven quality of content,insufficient matching of user needs and limited technology development.Horizon,the fifth part from the scene theory to solve the problems during its development of PGC short video,from the scene,content,users,technology four aspects put forward the corresponding solution strategy and promote the development of PGC short video path: in the aspect of the scene,covering scenes,many areas,community,in breadth to include more comprehensive broader life scenes;Delve into the vertical field to seek breakthroughs in depth;In terms of content,we should support content production and expand the profit space of content creators.On the user side,through big data,artificial intelligence to analyze the user's psychological state,realtime behavior,so as to understand the needs of users,pay attention to the connection between the user's current scene and the previous scene,by thinking about the correlation between different scenes can predict their next action direction and provide corresponding services;At the technical level,the development of artificial intelligence and big data should be enhanced to establish a user privacy protection mechanism.It is hoped that this paper will play a guiding role in the development of PGC short video.