Study On The Popularization Of Financial News In The Era Of Media Convergence

With the deepening of economic globalization and rapid development of China's economy,the Internet information technology has been more and more mature and more and more people pay attention to economic issues.There are also more channels for people to know global and Chinese economic dynamics.Driven by people's habit contacting media and masses watching financial news expanding and based on development need,the financial news has been popularizing.Reported by mainstream media,the post-90 s and post-00 s generations both have own financial treasury and they are enjoying investment funds.All of those showed that the popularization is the future of financial news.However,it's necessary to think and study how to keep financial news professional when pursuing popularization and how to balance popularization and professionalization to achieve a good communication effect.Under that,the author decided the subject of Master's thesis--study on the popularization of financial news in the era of media convergence.Certainly,any decision would be made by deep investigation on market and users.Therefore,the paper first analyzed the status of financial news communication before exploring countermeasures.It's found that in the era of media convergence,more and more audience watched financial news and financial information was becoming generalizing,under which the output content of traditional financial media couldn't fit to the times development more and more and financial media platforms brought more choices.Thus,financial news had to transform.Based on that,the paper explored the popularization evolution process of financial news in the era of media convergence and analyzed financial news “popularization” practice from the creation and dissemination.Moreover,the author stated own consideration and ideas.In this paper,we use the method of VIP website to find out the important references of this paper.It will also use the case analysis method,take some financial columns as the research object,study their communication activities in the financial media environment,and deeply explore how to make better use of the financial media to expand the influence and provide more grounded news content.It will also use the content analysis method to describe the characteristics and functions of financial news popularization in the era of financial media,and explore the influence of financial media on financial news by comparing different sample contents.