Study On The News Release Systerm Of Hebei People's Congress In The Media Convergence Period

In recent years,the accelerated development of mobile Internet technology has brought the WeChat,weibo,emerging communication such as mobile phone client platform to flourish,the traditional mainstream media such as newspapers,radio,television,the impact of the development is large.In such a big background,the traditional media by integrating redesign and increase new media platform,the formation of "integrating media" development model,the market and expand the social influence.In such a background,how to build the state organs and the benign interaction of media,the public system,improve information disclosure mechanism,using the news release,the effective communication means to build the state organs at all levels with the media communication,communication bridge,timely and effective reliable official information released to the public,to the continuous improvement of the news release system.Based on the facts and data analysis,the media development situation of hebei province and Hebei province National People's Congress news release work opportunities and challenges in integrating media environment was studied,and summarizes the existing problems and the main reason,draw lessons from the Guangdong people's congress(NPC),Xiamen municipal people's congress(NPC)and the use of the National People's Congress(NPC)media news release beneficial experience,combined with the actual situation of hebei province people's congress,the actual put forward five countermeasures to improve news release system: one is the exhibition of extensive and in-depth cooperation,use of network resources,to grasp the public opinion port;Second,based on the National People's Congress with their own resources,to build all kinds of platforms,expanding distribution channels;Three is the active mining news resources,enhance the capacity of release,the use of financial media for multi-level release;Four is to deepen institutional reform,set up specialized functional departments,the selection of training news release professionals;Five is consummate the release system,establish the closed feedback mechanism,to release continues to track the efficiencies.