| The anti-Kelikong campaign launched by the Jinsui Daily is an event of great historical significance in the history of Chinese journalism,and one that is constantly being "interpreted" in different discourses.The anti-"Kelikong" movement is undoubtedly closely linked to the truth in journalism.As one of the earliest journalists in the industry to reflect on themselves and maintain the truth in journalism,the way in which they constructed the discourse of truth in journalism and the significance of their construction are still worthy of reference by the media.Based on the three dimensions of discourse analysis theory proposed by Fairclough,this paper adopts different methods such as literature research,content analysis and case studies to conduct a more detailed discourse analysis on the construction of the news truth discourse in Jinsui Daily,and to reflect on how the media can uphold news truth in the future.The valuable legacy of the 1942 Rectification Movement and the long-standing idea of truthful newspaper management in the Anti-War Daily(the predecessor of the Jinsui Daily)laid a solid foundation for the successful launch of the anti-Kelikong campaign in 1947.After the end of the war,with the gradual advancement of land reform reporting,inaccuracies such as "falsehood" and "irresponsibility" became prominent in the field of journalism,and the credibility of the media was damaged to a certain extent,making it an important task for the media to regain credibility.This has also become a realistic factor for the launch of the "anti-customer" campaign.In the textual practice of constructing truthful news,Jinsui Daily clarifies the specific connotation of "truthful discourse" in terms of vocabulary,grammar and discourse,and constructs "truthfulness","rigorous and responsible",and "the mouthpiece of the public"."In the practice of the discourse direction of news truth construction,we start from the way of discourse production,use two strategies of intertextuality and interaction,and combine the connotation of truth with specific reports through quotations and the collaboration and interaction of different media,so as to further In the social practice of truthful news,Jinsui Daily spreads the discourse of truthful news through various channels by leading the agenda,selecting topics and setting up logic,further expanding the discourse of truthful news.The development of the "Jinsui Daily" campaign against the "Fankelikong" is a special history of the construction of the news truth discourse in early China.The content of the discourse constructed by the Jinsui Daily is characterised by popular language,profound ideas and superior means of communication,and is of great significance to the practice of the press in upholding the truth in journalism.In the process of constructing the news truth discourse,Jinsui Daily not only constructed and maintained the principle of news truthfulness,but also implemented the Party's news ideology,forming a reflective media mindset within the press and shaping a reflective social habit in society as a whole.Both the media thinking and the social habits mentioned above are valuable assets left behind by the Jinsui Daily for the press.These experiences can be drawn upon to guide the media today to serve the people,highlight their media responsibilities,innovate internal communication channels,strengthen ties with the masses,and integrate the idea of truthful journalism throughout the entire process of news dissemination. |
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