Research On Risk Reporting Of Caixin From The Perspective Of Risk Communication ——Taking The Covid-19 As An Example

In the 21 st century,the world has entered a risky society with the media-based society,they constitute the double background of media survival.In risk communication,the role of the media,reporting strategies,and the operational logic of the media affect the public's risk perception and risk perception.These issues have attracted more and more attention from researchers.At the end of 2019,the outbreak of a new type of Covid-19 severely threatened human health.The media have reported on them one after another.While they are taking on important roles such as disseminating information and popularizing knowledge,guiding and supervising public opinion,and fulfilling social responsibilities,the media are also labeled as "creating panic" and even become a source of risk.In order to explore the ways in which media risk reports affect the audience's risk perceptions and perceptions,this research takes Caixin media as the research object from the perspective of a risk society,and uses a combination of quantitative and qualitative analysis such as content analysis and online ethnography.The research method explores how Caixin media presents reports of the Covid-19 and how the industry operation logic affects the audience.The content analysis method is based on the framework theory and collects the reports of Covid-19 published on Caixin media public account from December 31,2019 to April 28,2020.The results found that Caixin closely followed the development of the Covid-19,reflecting high attention;reporting topics were mainly Covid-19 notification,Covid-19 prevention front line,Covid-19 prevention deployment and so on;reporting genres were diverse,mainly in-depth report newsletters;news mostly came from the government And related departments,experts,and doctors and patient in Wuhan;most of the reports are negative.This study found that as a mainstream media involving private capital,The news production of Caixin is controlled by stakeholder groups and subject to certain media logic,and it also presents a risk reporting framework in risk reporting.The author's network observation found that the risk reports increased the audience's risk perception to a certain extent,and the audience's risk perception was in a disordered state.Through this research,it is found that Caixin media exerts influence on the audience through four major risk production biases,namely,reporting trend bias,media stance bias,news creation bias,and news structure bias.Under the capital logic,the media faces accusations of amplifying risks,but they are expected to provide the "truth".The author believes that the media should find a way to adapt market logic to social responsibility,and seek a balance between endogenous dynamics and symbiotic relationships.