Research On Facts Checking Of Health Information On Social Media Based On Risk Society Perspective

In the era of mobile Internet,social media has become the main platform for the public to read and obtain information.However,the false and exaggerated information that appears from time to time has repeatedly blinded and intimidated the majority netizens.This phenomenon is particularly prominent in health information,because health information is closely related to public life and is most concerned and valued.The terrible social media health information dissemination environment not only caused the public's strong distrust of social media,but also caused the general public's inappropriate risk perception.Media information builds the risk of real society,and is also the main basis for the general public to judge the risk.The spread of various types of carcinogenic information and false food safety information has brought the fictional health risk perception and amplified health risk perception to the general public.The fact checking from 2016 has been to solve the problem of cross-flow of false information.In China,many practices have been made in the fact checking of rumor of health information.However,how effective is it to reduce the negative public Health risk perception is still unknown.Health risk perception is still unknown.This study uses experimental measurements to investigate whether people's risk perception is reduced when people read the verification information that is true/false on the social media platform,and whether it will enhance the trust for the media platform.And the impact on overall media trust and risk perception.First,this study discusses the definition and relationship of the research objects through the research of the predecessors and the literature,and puts forward the research questions,focuses on the research focus,and makes experimental research design according to the research questions.Secondly,this paper adopts the experiment between groups.In this way,different information stimuli are given for two pairs of control groups and experimental groups,and the research data is measured and quantitatively analyzed.Finally,based on the data analysis,the paper summarizes the conclusions of the research questions and combines the interviews with relevant theoretical research to suggest and discuss.The study found that health information fact checking messages must rely on trust to effectively reduce the audience's risk perception.However,as one of the types of information on social media platforms,it is difficult to play its due role due to the low trust of social media.At the same time,the verification information about a health issue can have a better corrective effect on this issue under the premise of trust,but it has less impact on the overall risk perception.For the whole social health risk perception system,Only a continuous fact check can improve it.