| The 2008 Olympics is a great unique Olympics and it has won wide acclaim all over the world。Beijing, China, has honoured its commitment----"Green Olympics, People's Olympics, High-tech Olympics." It is considered to carry the Olympic spirit, promote world peace, enhancing friendship among peoples of the world event, at the same time it also show the world a new Beijing and attracts the world's people's eyes, thus Olympic news reports was proved to be a fierce media battle. How to report olympic games,how to better promote their own country?what about the prospect of the Olympic news is? what kind of impact the host country could get from the report?Competition for the piece of "big cake", all the media are making full use of the media's agenda-setting theory to plan for the Olympic Games coverage and convey China's Olympic philosophy, for general audience, we are enjoying the olympic event and the sense of national identity through all kinds of news report because of coverage of the advanced concept adopted Media.The agenda-setting is the process of abstracting imporment, potential and useful information and knowledge from plentiful, fuzzy information, which is deemed to one of a infiuenceful system and determin on people's view and judgments,even t people's behavior. The more the media emphasis on, the more attentive to the problem the audience will become. To influence the audience's perception, the media coverage of advanced concepts also play an irreplaceable role, how to properly promote the the sport news of the Beijing Olympic Games, spread the Olympic spirit, how to give the general public a opinion correctly under the new situation,all of them should be a major issue.Olympic news coverage is a huge project, the author combines journalism with communication to analysis various types of media coverage, To analysis it, one has to start with The agenda-setting of Olympic Games and media characteristics under the situation as well as the impact of Olympic Games coverage on China.we focus on brilliant performance of media and its shortcomings and direction. China's three major media-newspapers, television, network about the coverage of the Olympic was at a white-hot.they is no longer rely on its laurels.Instead, they actively explore, dare to innovate, to break the bottleneck of the development and strive to compete in the sports news in the market place. The aim is to give them active in the development of future advice and assistance.This text gives a comprehensive comment on the performance of china media during 2008 olympic games, and is to find the most appropriate location and report manners of the media should be in the future match.2008 Beijing Olympic Games have been away, the academic controversy on the current coverage of the Olympic Games still progresses, but it is rigidly adhere to the form of "Hero integrity",to " only gold medal". The purpose of the research is to try to find out how to report the olympic games strengthen coverge ability of media and improve innovation efficiency. This paper's research is a good reference for sports news base on above advantage. |
PDF Full Text Request