Perception,Displacement And Cultivation Of Internet Entertainment Shows

With the development of media technology,the form of online entertainment reality show programs has been continuously innovated,and the development of online variety shows has become a type of entertainment program that has been popular among audiences in recent years.This type of program has distinctive features that are different from the previous online variety shows.The main selling point is that the participation of fans determines whether idols can debut,which is a deeper involvement of fans in the entertainment economy.The purpose of this article is to analyze the fans' perception,displacement and cultivation of idols in the developed entertainment programs,to study the formation process and the effect of the cultivation of the fans in the developed programs,and to think deeply about the impact of the developed entertainment programs on fans Its social responsibility.This article selects the typical online entertainment reality show "Idol Trainee" as a research case,using a combination of text analysis and questionnaires,based on the relevant research results such as media perception,displacement and cultivation theory,Conducted an operational definition of the research variables,designed and distributed a questionnaire to the program fan base.At the same time,in conjunction with the analysis of the first season's goal barrage and Weibo text,the idol perception,displacement,and cultivation of the fan group of the network variety show in the development category are studied.Through the survey,the majority of women in the fan group of the show are mainly young and low-income students.The research has discovered in several ways.First,in terms of fans' perception of idols,the struggling idols in idol element perception are the most attractive.Network strategy,group and visual strategies are more effective in media strategy perception,and fans tend to be more selective in programming on perception initiative Information reception strengthens idol loyalty.Second,in terms of displacement,fans showed different degrees of displacement in four aspects: emotion,behavior,situation,and value.It was expressed as strong dependence emotion displacement,deep involvement in economic behavior,and immersion in social and political behavior.The situation is cognitive and rational,but the role substitution is deep,and the value shift is oriented positively.Third,from the perspective of the effect of the program on fans,the consistency of the effect is notobvious,the mainstreaming tendency is obvious,the emotional resonance is generally rational,and the personality development is positive.In general,fans are active “readers”,and“cultivating” programs have both role satisfaction and economic responsibility,and program idols generally show positive role models.