Research On Brand Marketing Strategy Of Smartphone

Marketing strategy is a key element of organizational success.a well-executed marketing strategy is as important as conceptualizing and developing a strategy.Through the implementation of marketing strategies,the company uses scarce resources through marketing capabilities to achieve its stated goals.Marketing strategy is a method that enables companies to research and think about constrained resources to increase sales and achieve leading competition.Smart-phones have become the mainstream of mobile devices,ushering in the so-called "smart age" that has brought about changes in human life and culture across the world.Apple and Samsung are currently the two giants in the global smart-phone industry.Apple's i Phone ushered in the era of the smart-phone.In contrast,Samsung's Galaxy smart-phone has played a crucial role in the popularity of smart-phone.The two companies' marketing strategies in the smart-phone market are so deep.They have driven the development of the whole industry,created market opportunities for other enterprises,and brought great pressure to other enterprises.The research of this paper will analyze the growth and competition of apple and Samsung in the smart phone market and the current situation of the two smart phone markets of apple and Samsung,and have a deeper understanding of the competition of the two smart phones of apple and Samsung through SWOT analysis.The thesis will analyze the marketing strategies of apple and Samsung smart-phones,so as to have a deeper understanding of how apple and Samsung use the four components of the marketing mix to distinguish themselves.Different marketing strategies can achieve excellent results in order to gain an advantage over competitors.The research found that the marketing strategies of apple and Samsung mainly include brand strategies and products.Apple and Samsung use such brand image and value to make new products recognized by consumers faster.With higher r&d capabilities and lower marketing costs,new products and services can capture the market more quickly.It then builds and develops its brand image and reputation among global consumers by providing high-quality products.Innovation and new technology,innovators always have a competitive advantage,especially when an innovation is actively welcomed by the market and consumers find it attractive because of the novelty.It is the beneficial innovation and good brand image that increase the perceived value of smart phones,make up the competitive advantage and make them successful in the competitive smart phone market.Pricing strategies to attract more consumers,in order to attract those who want to buy smart phones to buy their products.A good product pricing strategy not only helps to increase sales revenue,but also helps the enterprise to establish a good relationship with customers.The two companies are able to combine amazing new technology,first-class design and stability.With their superior marketing strategies and strong innovative and pioneering technologies,they have many opportunities to segment markets where the two companies can penetrate and secure a leading position.