The Research Brandal Strategy Of LNTV In The Competition Of China Media

From1989to1999, all the31Provincial TVs have launched their Satellite channels, which has formed the basic hierarchy of the domestic TV network CCTV—rovincial SAT-TVs—rovincial ground TVs—ocal TVs. As a result,an interconnected network of national SAI—Vs and a national TV market is being built,The Provincial TVs are the crucial components of the Chinese TV industry, and only Provincial SAT-TVs are Physically equipped for cross-regional development.Aided by the satellite technology, the Provincial SAT-TVs are able to maintain full Local coverage as well as Partial inter-provincial coverage. Theoretically possessed with great derivational values, they are not only able to excel in the advantageous local market, but also compete on the regional or even national level.With the rising of Provincial satellite channels and the frequent rearrangement of China Central Television(CCVT), the previous pattern "the monopoly of CCTV dominating the airwaves" in China’s television circle has been gradually broken up.China’s TV media is bringing its own practices in line with the market increasingly. In addition, media overseas is marching into China’s television market vigorously. As a result of these, the whole China’s television market has found itself in a tight corner and entering the times of share competition characterized by the stronger, the weaker knocked out. In the times of share competition, China’s TV industry has entered the transformation period of industrial structure adjustment and reform and China’s TV pattern is a facing readjustment.The thesis is according to few areas of the TV media within mainland China:the competition of program including the competition of the news program, the TV play, the features, the sports, the entertainment and the films. Everyone of these has its own market, and we need to analyze in details about the competition form, providing the ideas of how to develop. Meanwhile,combining with the reality of LNTV station and doing analyze of the SWOT with LNTV station, I found out it is reasonable to choose the way of development of brand.When we using brandal development policy,we need marketing analyze,reproving the quality of the programme,moding brandal hosts and marketing,making the brandal strategy policy coming true.