Research On Africa Marketing Strategy Of Mobile Phone Products Of Company A

With the development of communication technology,since the beginning of 2010,the smart phone industry has experienced several rounds of spurt development.Founded in 2006,Company A is headquartered in Shenzhen.Like other Shenzhen mobile phone companies that have been together in Huaqiang North during the same period,the company has focused its target markets overseas and hopes to make achievements in overseas markets.However,unlike many companies,Company A has avoided the developed markets of all enterprises and chosen the region where the Earth's equatorial economy is relatively lagging behind.After 12 years hard work,the market share of the three mobile phone brands of A company in Africa has become the No.1 position in Africa and is known as the king of Africa.This paper takes the A brand of Company A as the research object,and analyzes the African environment of Company A from the four aspects of politics,economy,society and technology through the commonly used research ideas of asking questions.analyzing problems and solving problems.Through the SWOT analysis method,analyze the advantages,disadvantages,opportunities and threats of the A company A brand,then use the STP strategy analysis method to make market segmentation,select the target market and market positioning,then finally adopt the 4P theory to design the marketing strategy of company A.The full text contains the following aspects:1.Overview.This paper summarizes the market background,significance,research content,ideas,methods and innovations of this paper.Give an overview of the full text.2.Related concepts and theoretical basis.Explain relevant marketing theories and explain the role names of the channel market before analyzing and resolving problems.For the analysis of the internal and external environment of A brand mobile phone and the theoretical basis for the marketing design of A brand mobile phone products.3.A Company Mobile Phone Marketing Environment Analysis.Analyze the international mobile phone marketing environment,and the A company inside environment.4.Analysis of the marketing status of company A.According to the preparation and analysis of the above chapters,this chapter mainly analysis a strategy for A brand mobile phones through market segmentation,selection of target market and market positioning,and lays a foundation for the design marketing strategy.According to the 4P theory;we can know the characteristics of A brand marketing strategy and the weakness of it.5.A Company A brand Marketing Strategy Suggestion.Give some suggestion according to the weakness of A brand marketing strategy.6.Company A marketing strategy safeguards.In order to ensure the effective implementation of marketing strategies,this paper designs safeguards from four aspects:system,organization and personnel risk control to ensure the landing of A brand marketing strategy.7.Research conclusions.This chapter mainly summarizes the results of the above full-text research.