| At this stage,many scholars have studied the marketing strategy of smart phones,but there are few research papers on P smart phones.In addition,when studying the marketing of smart phones,scholars basically simply learn from the previous studies,find the existing problems after analyzing the marketing environment,and finally put forward a relatively broad marketing strategy.However,few people mention the specific aspects to solve the current marketing problems.In addition,scholars seldom consider the needs of customers when formulating marketing strategies,and the subjectivity of the paper is strong.Therefore,this paper introduces the quality function deployment(QFD)model to try to find a marketing strategy optimization method that meets the needs of customers.Firstly,through the investigation,this paper obtains the problems existing in the marketing process of P smart phone at this stage,and then uses the affinity graph method to sort out 13 customer needs corresponding to the investigated problems.Secondly,the "questionnaire star" platform is used to investigate consumers’ judgment on the importance of demand,and SPASS 23 software is used to analyze the reliability and validity of the obtained data to ensure the reliability and effectiveness of the data.The results show the reliability of this paper was0.968 and the validity was 0.953.Then find the data,summarize the marketing elements that can meet the needs of customers,investigate the opinions of customers in the form of questionnaire,judge which marketing elements can meet the needs of customers,take the probability of selection as the correlation matrix of house of quality,establish the corresponding house of marketing quality,and finally determine the 28 marketing elements and corresponding importance of P smartphone,Then sort out the marketing problems of P smart phone at the present stage from the above conclusions,and finally put forward the corresponding marketing strategy optimization countermeasures from the four aspects of product,promotion,price and place. |
