Investigation On Market Strategy Of XM Mobile Phone

With the development of electronic information technology,the country's mobile telecommunications industry has developed a great deal.According to the ministry of industry and information technology,as of October 2017,the total number of mobile phone users in China's three major carriers is 1.403 billion,and the total number of mobile broadband users(3G and 4G users)is 1.01 billion,accounting for 78.5 percent of mobile phone users.Our country is turning into the world's premier cell phone market,and cell phones are an integral part of everyday life.XM was officially established in 2010,From 2011 single low-end mobile phones to now from low to high covering all areas.XM has taken a scientific approach to marketing and has had a big impact in the marketplace.But in the face of apple,a glimmer of brand competition,such as huawei,XM mobile phone has a certain deficiencies.In this paper,the marketing strategy of XM mobile phone is taken as the research target.On the basis of referring to relevant research data at home and abroad,the current marketing strategy of XM mobile phone is explored in detail,from the product development stage to the product release stage to the product promotion stage.Then,through SWOT analysis,the advantages and disadvantages of the current marketing of XM are summarized,including its brand value,sales channel,after-sales service and other problems.Finally on the basis of some targeted Suggestions are given,including the development of brand value,moderate "hunger marketing",a clear market positioning,and improve after-sales service proposal,let XM technology companies can get inspired enough,so as to improve its market competitiveness.