Research Of Digitized Transition Strategy For Private Publication Enterprises

With the rapid development of science and technology,China's publication industry is witnessing constant changes.A brand new publication method has emerged—digitized publication system which is gradually replacing conventional paper publication carrier with digitized carrier;and an unprecedented industry is taking shape with the ascension of the digitized publication.The unexpected development and reform present a challenge of emerging industry to all publishing houses and private publication companies.Given that the ecological chain based on conventional paper publication has experienced thorough reform,every book publication enterprise must meditate on a solution to grasping opportunities for development in the new market featuring new readers,new environment and new industry model.For private publication enterprises,to seek development is to seek product transition,as private publication enterprises have had an important share in the conventional market,and the trend of digitization has shaken everyone's mind set.Enterprises striving for future development are shown a path forward which blends digitized publication products into development—through upgrading conventional paper products,conventional publications and digitized technologies are combined to better merge into "network culture publication carrier",which facilitates diversified development and industry transition of private publication enterprises.The paper first introduces the current development status of conventional publications market,then analyzes problems and market challenges faced by conventional publication enterprises.In addition,the paper attempts to chart a development trajectory of conventional publications by studying and analyzing conventional publication products and conventional market,and by conducting in-depth analysis on investigation and research results.Moreover,the paper identifies opportunities and challenges faced by private publication enterprises based on advantages and characteristics of digitized publication.The paper calls for centering on publication contents,publication model innovation,publication carrier reform,cross-platform cooperation and media convergence.Lastly,the paper calls on conventional publication enterprises to adapt to strategic choices of new environment,new form of industry,new ideas and new models in order to help private publication enterprises find a path forward.