Research On The Publication Status And Development Strategy Of Cookbooks In China

The connotation of Chinese diet history is rich and profound.There are many contents in its two layers of spirit and material,and the diet literature is one of the important components.With the development of the times,people's reading needs in order to survive,increase knowledge and entertain,there are more and more recipes in the market that record cooking recipes and cooking steps,and focus on how to cook food.books.Today,such books have developed or continued or updated development forms in terms of content theme,aesthetic tendencies,and readers' needs.Among them,problems such as low-price competition,repeated publication,and reduction in the number of new books have also appeared.Cookbooks have been struggling to survive with a small market share,and they have been hit by the explosion of content resources in the Internet era and the emergence of similar alternative products.In order to obtain healthy and sustainable development of recipe books with rich historical significance and content characteristics,the text mainly uses the knowledge of publishing,editing,communication,and historical philology to explore the publishing status and existence of cookbooks.In this way,some feasible development suggestions are proposed for publishing cookbooks.Making it more market-friendly will help reduce the invalid publication of such books.In this regard,the main body of the article is divided into the following parts to expand the narrative.The first chapter defines the concept of the research object to be discussed,and on this basis talks about the main functional characteristics of the cookbook;Course,understand the compilation situation and characteristics of cookbooks in different periods.With a view to tracing the source and enlightening the present;Chapter 3 mines the data information of cookbooks based on the online bookstore and combines the information of the publisher official website to summarize the current publishing situation,and conduct detailed analysis and research from the aspects of publication type,book pricing,product features,In order to explore the current publication status of China's cookbooks;Chapter 4 is based on the previous article,analyzes the main problems in the current cookbook publishing,and proposes the reasons for the difficulty of the publication of cookbooks,pointing out the Internet in the cookbook publishing market The impact of the times,fast food thinking and readers aesthetic changes,the differences between Chinese and foreign food cultures,and other factors;Chapter 5 is a comparative study of foreign cookbooks and Chinese cookbooks to better propose strategies for solving problems,and summarize foreign recipes The reference significance of books to our country's publishing;Chapter 6 focuses on the current main issues,from the macro-ideas of marketing awareness and brand building,as well as resource innovation,content is king,subdivided scenarios and good use of network resources,network advantages,Turning digital shocks into vitality for development,put forward countermeasures and suggestions for the development of China's cookbook publishing.