A Study On The Status Quo And Its Related Cuntermeasures Of Chinese Handset Publication

In January 2000, the world's first mobile phone novel "The story of A you" published in Japan. In July,2001, "the Yangzi Evening news" promoted the short note version "Yangzi to look along with", lifting our country handset publishing industry development prologue. Until the end of 2006, our country digit publication industry overall income has reached approximately 20,000,000,000 Yuan, And handset publication (including handset color bell, handset game, handset animation) income amounts to 8,000,000,000 Yuan. Along with handset communication as well as Internet technology development, The union of handset and Internet'is more and more popular day by day , The handset already became an important publication carrier, the handset publishcation han turned into one kind of important digital publication shapes.Although our country's handset publishing industry is in vigorous development, there is hardly deep research about the publicstion. The majority of exsisting research is merely about the concept of handset publication, the scale and the forecast of the development trend, as well as on some question or link in the course. But there is no any summarising paper about the present situation, problems and countermeasure of our country handset publication.Therefore, based on the exsisting research material ,this article tries hard to analyze the present situation of our country's handset publication, and compares with the Japanese and South Korean handset publishing industry, clears off the puzzles in our country's handset publication, thus to put forward some countermeasures.The full text is divided into six chapters:The first chapter, is mainly gives an explanation to the paper research background and the analysis frame, includes the related background, specifically the introduction, the present research situation, the research methods and the research frame.The second chapter, mainly to intuoduce the origin of handset publication, concept limits as well as to summary its characteristic . The third chapter, summarize the present situation of the development of handset publication at home and abroad, the handset publication abroad mainly refers to that in Japan, South Korea, analyzes the the achievements and reason of the high speed development of handset publishing industry.The fourth chapter, analyzes the problems that puzzles the development of our country's handset publication industrial.The fifth chapter, puts forward the related proposal and the countermeasure in view on chapter of analysis question.Last chapter is the conclusion part, summarizes the present insufficiency of the paper, proposes the predict that hoped that the present paper can play the role which offers a few ordinary introductory remarks so that others may offer their valuable ideas to one, lets more people study the handset publication, thus supplies ideas for our country handset publishing industry's development.