Research On Cultural Identity Construction Of National Treasure

In today's world,cultural soft power has become one of the important weapons for countries to show their comprehensive national strength.In order to have a say in the world,we must increase the influence of Chinese culture.Historical relics are an important part of Chinese culture.They embody the wisdom and diligence of ancient people,carry forward the spirit and thought of predecessors,and continue the lifeblood of Chinese civilization.They are the precious cultural heritage of our nation.From 2017 to 2018,China central television launched national treasure,a large-scale cultural variety show.This is a collection of education science popularization and mass entertainment in one show,it broke through the traditional pure interpretation or pure appreciation wenbo program mode,variety of shell and cultural connotation of two feature makes program just launched a critically acclaimed,caused the media,industry,academia,and ordinary people,even many schools as a summer and winter vacation homework assignments to it.Show in the museum of cultural relics as the main narrative,from tasting of cultural relics to in the process of history in the back,"national treasure" highlight the charm of Chinese culture from top to bottom in five thousand,is a confident based on culture,narrative to the success of the Chinese traditional culture,so on the narrative research is helpful for national up cultural confidence,also is helpful for we speak good Chinese story.Through content analysis and text analysis,this paper studies national treasure from two aspects:narrative "story" and narrative "discourse" by using related theories of narratology.The story mainly analyzes its narrative logic,narrative theme and narrative characters,and the discourse mainly analyzes its narrative theme and narrative perspective,as well as its audio-visual symbols.Through analysis,the author finds that the narrative features of national treasure are as follows:in terms of narrative stories,there are many kinds of subsidiary scenes to enrich the narration of core events and make the legendary story of national treasure more complete and full;A variety of role models,in addition to how to use the image of the recipient of national treasure,but also including how the emissary how to eliminate difficulties,how the main character how to conceive and create,how the assistant how to support,how the use of the adversary layer upon layer of obstacles.In terms of narrative discourse,there are multiple narrative levels.When stage plays,documentaries and character interviews are concentrated in the same space and time,the focus will be scattered,and the relationship between "seeing" and "being seen" will become complex and diversified.The overlapping narrative levels can enable the audience to see the different faces of national treasures from different perspectives,strengthen the narrative connotation of the story,and enhance the dissemination effect of the program aimed at promoting traditional Chinese culture.It also has a variable narrative perspective,including zero focus,internal focus and external focus.From the grand to the micro,from the subjective to the objective,these three perspectives narrate national treasures from different angles,so that the audience has a richer understanding of national treasures and the significance of their inheritance.Just as the slogan of the program says,"let national treasures come alive".In the end,the author puts forward three Suggestions for cultural variety shows through his own summary and induction:strengthening program interaction and upgrading narrative communication;Develop multiple narrative themes and create a series of national treasure stories;Optimize the narrative structure and adjust the narrative rhythm.