Marketing Strategy Of Postal Philatelic Products In A City

The report of the 19th National Congress of the Communist Party of China pointed out: without a high degree of cultural self-confidence and cultural prosperity,there would be no great rejuvenation of the Chinese nation.We must adhere to the path of socialist cultural development with Chinese characteristics,stimulate the cultural innovation and creativity of the entire nation,and build a socialist cultural power.As a cultural carrier,philately uses stamps as the main carrier to reflect the ideology of material civilization achievements created in the course of human history.However,with the development of the times,stamps gradually lost their function as a postage certificate,which is more reflected in the collection of investment and promotional gifts.In recent years,the philatelic market has been in a low period,which has affected customers' demand for philately products.This article studies the postal philatelic business of City A from product sales,philatelic marketing services,philately product design,and philatelic cultural marketing.By integrating marketing resources,improving the marketing level,it is expected to promote the healthy and rapid development of postal philately business in City A.This article fully investigates the types of postal philately services in City A,including commemorative and special stamp booking and retail,new stamp booking,corporate customized image yearbook,customized philatelic product development,personalized stamps,and other services.On the basis of sorting out domestic and foreign literature and related marketing knowledge,it expounds the types of postal philatelic products in City A and the dimensions of the customer value of existing philatelic products.The survey research and data analysis on the customer value and customer satisfaction of postal philatelic products in City A were carried out.The base of philatelic customers can be expanded by improving the customer satisfaction of philatelic products.The target market can be in-depth segmented through the STP strategy.While further clarifying the target market,a scientific,effective,and precise market positioning for the theme,price,and customer needs of postal philatelic products in City A was carried out and be effectively combined with the development of new products.The marketing strategies in line with its own development characteristics were developed,which will increase the market share of philatelic products.Finally,by combining word-of-mouthmarketing with network marketing and relationship marketing,and do a good job in philately by using Internet thinking,relying on external good reputation and situation,as well as internal team building,postal savings and parcels and other business customers.It's expected that the income of city A's postal philatelic business can be improved by cross-industry integration of other industries,and linking culture and collections to a win-win situation,launching cultural marketing and forming a new platform ecosystem.