Research On Optimization Of Marketing Strategy For FC Company Semiconductor Products In Guangxi

In the context of the trade war between China and the United States,the semiconductor industry has become an important area in which the United States uses to stifle China's development.By using different research methods and marketing theories,this article analyzes and optimizes the marketing strategies of semiconductor distribution industry based on the semiconductor distribution market in Guangxi,FC Company as the chief source.It aims to provide theoretical support and optimization Suggestions for the improvement of FC's market competitiveness and the benign development of the entire semiconductor distribution industry,so as to facilitate the rapid rise of China's semiconductor industry.This article takes the local semiconductor distribution market in Guangxi as the target market and analyzes its marketing environment and strategy objectively through the following steps.The first step is to give an overview of FC companies and study the current marketing situation of FC companies.The second part analyzes and resarches FC's existing marketing strategies in an in-depth and thorough way to find out the problems existing in FC's existing marketing strategies and summarize them.The third part studies the current marketing environment of FC companies,including the macro marketing environment,the current situation of industry competition and the situation of competitors.The fourth step is to conduct a questionnaire survey on the demand of FC's main target market in the form of questionnaire,extract the data,analyze it and turn it into an intuitive chart,and then conduct a SWOT analysis based on this.Finally,targeted optimization Suggestions are put forward for FC's marketing strategy.With a view to FC companies and the whole industry to provide useful help.