Research On Marketing Strategies Of Culture We-media Products Of SW Company

In the era of mobile internet,with the accelerating pace of people's work and learning,fragmentation learning has become an important way of self-improvement in daily life.Cultural self-Media products based on WeChat,Weibo,App and other carriers emerge as the times require.Unlike traditional cultural products and educational products,cultural self-Media products mainly focus on knowledge payment and fragmentation learning.The marketing field is vertical.The knowledge-based payment products of culture-based media enterprises started in 2016,because of the vast audience market and the broad prospects for future development,more and more content creators are participating in it and creating many high-quality cultural self-Media products.The research in related fields is still in the initial stage.It is of profound significance for the development of culture-based media industry and the promotion of its product sales to explore marketing strategies suitable for such products.This paper chooses the product marketing strategy of SW company,which is well-known in the domestic cultural self-Media industry,as the research object.Firstly,it elaborates the background,significance,research status at home and abroad,as well as research ideas,contents,methods and innovations;secondly,it elaborates the related concepts and theoretical basis of product marketing strategy of cultural self-Media company;thirdly,it discusses and analyses the macro-marketing environment of SW cultural self-Media company in detail based on PEST theory,and summarizes it.On this basis,SW Culture Self-Media Company marketing status and marketing problems were studied,and the causes of these problems were analyzed.Then,combined with marketing principles,the corresponding countermeasures were put forward,from the system,organization,resources and other aspects to formulate safeguard measures.The research of marketing strategy is not only to improve the sales volume of SW culture self-Media company products,enhance the brand influence and market share of SW culture self-Media company,but also to provide operable reference for the formulation of product marketing strategy of other culture self-Media companies by studying the marketing strategy of SW culture self-Media company products.