Research On Influencing Factors Of Public Cultural Participation In Hubei Provincial Museum

As a key part of China's public cultural service system,public cultural participation is responsible for the mission of balancing the top-down services of the country and the bottom-up needs of the public,and it is also the most intuitive expression of the public's use of cultural rights.Public participation in museums is an important way to meet their own cultural needs,and it is also a process for museums to improve the supply of public cultural services.Participation in the museum is a subjective decision-making behavior,which will be affected by many factors.Museum cultural participation is of great significance to the construction of the museum's public cultural service system.Studying the factors affecting the public cultural participation of museums is of great significance to the construction and improvement of the museum's public cultural service system and to meet the cultural needs of the public.First,based on Bourdieu's social capital theory,combined with the characteristics of the public in Hubei Provincial Museum and the status quo of cultural participation,this article constructs a model of the influencing factors of Hubei Provincial Museum's cultural participation,and obtains relevant data through questionnaire surveys.Secondly,the data is sorted and analyzed,combined with relevant knowledge and operating procedures,and the model of influence factors is verified and estimated by the multivariate ordered Logistic regression analysis method.Third,in accordance with the analysis results estimated by the model,the influencing factors of public cultural participation in Hubei Provincial Museum are analyzed.Finally,combining the results of the analysis in this article,propose countermeasures and suggestions to enhance the influencing factors of museum public cultural participation.The empirical analysis results of this article show that the four variables of the public's cultural capital,economic capital,demographic characteristics and museum characteristics have a certain degree of influence on the public's participation in museum culture.Based on related theories and research results,this article proposes strategies to enhance museum cultural participation from the above four dimensions.First,enhance the accumulation of public cultural capital,which mainly includes improving the public's cultural level and innovating the types of museum activities;second,innovating the supply of cultural activities,mainly from the increase of free cultural activities;third,developing the content of multicultural participation,Including the development of cultural participation content for young groups and the expansion of cultural participation groups;fourth,the update of the museum service concept,mainly including the update of the cultural service concept and the construction of a public cultural shared space.