Research On The Evaluation Of Financial Competitiveness Of Listed Companies In The Publishing Industry Under The Digital Background

In recent years,the "13th Five-Year Plan" of China has mentioned to vigorously promote the development of the cultural industry,and the publishing industry has a great impact on it.Along with the progress of technology,the concept of "Internet +" has gradually penetrated into all fields,including the publishing industry.Digital publishing squeezes and occupies the traditional market space,publishing market competition is fierce,publishing companies have embarked on the road of digital transformation.China's publishing enterprises must improve their core competitiveness,and the financial competitiveness can better reflect their strength.Therefore,it is necessary to study the financial competitiveness of the listed companies in the publishing industry.This paper will evaluate and study the listed companies in the publishing industry.First of all,it will study relevant theories,study literature and analyze the feasibility of this study.Secondly,the paper analyzes the status quo of the publishing industry under the background of digital,selects appropriate financial indicators,builds an evaluation index system,conducts empirical research with factor analysis method,and finds out the main factors that affect the financial competitiveness of listed companies in the publishing industry.According to the industry classification standards of China Securities Regulatory Commission,this paper selects 22 publishing companies that have been listed as sample companies,finds out 16 second-level indicators from the dimensions of four first-level indicators,constructs an index system,and makes an empirical analysis.Thirdly,the main factor score and ranking,comprehensive score and ranking are obtained by the factor analysis method.Combined with the changes of the main factor ranking and comprehensive ranking of each company in the last three years,the financial competitiveness of listed companies in the publishing industry is studied deeply and dynamically.Then,Phoenix Media was selected as a case study to analyze the changes of factors and comprehensive scores in the recent three years under the background of digital.Finally,the conclusion of this paper is drawn,and relevant suggestions are put forward to enhance the company's financial competitiveness and contribute to the publishing industry under the background of digital.