Research On The Business Model Of Digital Reading Enterprises

The rapid development of the Internet and mobile Internet and the increase in the penetration rate of mobile digital hardware have accelerated the process of mobile reading in my country and also promoted the rapid development of the digital reading industry.Internet giants,traditional and emerging market players have entered,and industry competition has become more intense.In this paper,the research object of Zhangyue Technology is to study the optimization of Zhangyue Technology's business model in the new environment.Firstly,from the perspective of the digital reading industry,describe the development stage of the digital reading industry,using PEST to analyze the industrial environment,enterprise situation and competition pattern;the dimension of the business model of the digital reading industry,from the classification of business models,the business models of existing digital reading companies,and subsequent development Trends are analyzed.Secondly,it analyzes the business model of Zhangyue Technology,including company profile,development history,business model review,and using SWOT method to analyze the advantages and disadvantages of Zhangyue Technology,opportunities and threats.Through foreshadowing analysis,discover the challenges of user churn,low original content quality,slowing profitability,single source of mobile revenue,insufficient innovation,and weak overseas market business faced by the current business model of Zhangyue Technology,and finally sort out the business model of Zhangyue Technology In this way,we hope to help Zhangyue Technology to a certain extent,and provide other similar types of digital reading platforms and publishers when formulating business models suitable for their own development.Certain reference and reference function.